I enjoy writing articles for this blog, and it is like a hobby for me. I’ve long been fascinated with paleoecology and studying scientific journal articles, then translating them into layman’s language is rewarding for me. For many years I’ve noticed little insignificant ads at the end of my articles. I didn’t mind. I realize WordPress needs money to pay for the costs of maintaining their platform. (The platform is easy to use and usually works well.) However, within the last few weeks, I’ve noticed a ridiculous increase in ads, and they are placed everywhere–on the header, to the sides, and most annoyingly between paragraphs. When I try to go to my dashboard, I’m blockaded with an ad until I figure out how to get past it. I apologize for the distracting clutter. I don’t make a cent from this crap, but I’m not against making money, so I looked into how I could profit from these ads. I discovered the business model is grossly unfair to content creators.

To even have a chance to make money from advertisements on my blog, I have to pay WordPress $300 annually. Then, they can tack on a monthly charge for each plug-in a content creator chooses. Some of them supposedly are there just to help people write and promote their blogs. I suspect they are a rip-off. . A fairer business plan would be to share ad revenue with content creators.

For the past year or so, my blog has averaged a little more than 7000 views per month. According to google adsense, a science blog with that many views should make $628 per month in ad revenue. I don’t know if that is true, but WordPress is already running google adsense ads on my blog. I enjoy writing this blog, and I don’t do it for money, but it pisses me off that somebody else is making money from my work, and I am getting nothing.
WordPress is owned by Automattic Corporation, a private company that partners with Microsoft. Automattic Corporation was founded in 2006 and is a growing company. They have 2200 employees and are adding employees to their payroll. The company is worth an estimated $7.5 billion. Though it is not a publicly traded company, they offer shares to their employees, and 2 years ago, they bought back some of their shares for $250 million. They’ve recently raised $288 million in capital, so the future seems bright for this company, but they are exploiting content creators. For most content creators who write but don’t own a business selling tangible products, ad revenue is the only way to make money from their blog. Automattic Corporation won’t let content creators collect ad revenue unless they upgrade their blog to a business plan at a cost of $300 annually. An anonymous nerd on WordPress forums told me this fee was how Automattic makes most of their money, and ad revenue was very little. I don’t believe this, and there is no way of discerning the truth because Automattic is a private corporation that doesn’t have to open their books to the public. It may have been true in the past, but the recent increase in ads suggests they are making more and more money from ad revenue, and content creators are about to get screwed in the tukus.
I looked into how much I could potentially make from ad revenue. According to Google AdSense, a science blog like mine with an average of 7000 monthly views should generate $628 per month. I don’t know if this is true–Google AdSense could just be making this claim so chumps will run Google AdSense ads on their blogs. But if it is true, Automattic Corporation should give content creators a percentage of the ad revenue instead of charging them an annual fee. I think content creators should get 80% of ad revenue. I could use $500 a month. In any case Google AdSense is already running ads on my blog, and I am getting nothing.
I planned to keep writing articles for my blog until I croaked or became too senile to manage it. But the thought that a corporation is making money from my work, while I get nothing is intolerable. I have 3 more scheduled blog articles to publish, then I am putting my blog on hiatus at least for the summer and maybe forever. I’m not going to remove my old blog articles. There are around 1000–I’ve written an average of 1 a week for 13 years. I appreciate my readers, and the purpose of my blog was to share my interest, not to make money. Nevertheless, it’s about the principle. I can no longer take part in the corporate exploitation of content creators.